George Wu

George Wu

University of Chicago Booth School of Business - Chicago / United States
Business & Management / Decision Science and Operations Management
AD Scientific Index ID: 1772830
Chicago Booth
person_outline George Wu's MOST POPULAR ARTICLES
1-) On the shape of the probability weighting functionR Gonzalez, G WuCognitive psychology 38 (1), 129-166, 199917081999
2-) Goals as reference pointsC Heath, RP Larrick, G WuCognitive psychology 38 (1), 79-109, 199913221999
3-) Curvature of the probability weighting functionG Wu, R GonzalezManagement science 42 (12), 1676-1690, 199612551996
4-) Consumer control and empowerment: a primerL Wathieu, L Brenner, Z Carmon, A Chattopadhyay, K Wertenbroch, ...Marketing Letters 13, 297-305, 20025632002
5-) The uncertainty effect: When a risky prospect is valued less than its worst possible outcomeU Gneezy, JA List, G WuThe Quarterly Journal of Economics 121 (4), 1283-1309, 20064492006