Gerald Joseph Gorn

Gerald Joseph Gorn

Hong Kong Polytechnic University - Kowloon / Hong Kong
Business & Management / Strategic Management
AD Scientific Index ID: 463032
香港理工大學
person_outline Gerald Joseph Gorn's MOST POPULAR ARTICLES
1-) The effects of music in advertising on choice behavior: A classical conditioning approach Journal of marketing 46 (1), 94-101, 1982
2-) Happy and sad TV programs: How they affect reactions to commercials Journal of consumer research 14 (3), 387-403, 1987
3-) Effects of color as an executional cue in advertising: They're in the shade Management science 43 (10), 1387-1400, 1997
4-) Understanding materialism among youth Journal of consumer psychology 13 (3), 278-288, 2003
5-) Waiting for the web: how screen color affects time perception Journal of marketing research 41 (2), 215-225, 2004