Gerald Mazzalovo

Gerald Mazzalovo

Sasin Graduate Institute of Business Administration Chulalongkorn University - Bangkok / Thailand
Business & Management / Business Administration
AD Scientific Index ID: 358947
สถาบันบัณฑิตบริหารธุรกิจศศินทร์แห่งจุฬาลงกรณ์มหาวิทยาลัย
person_outline Gerald Mazzalovo's MOST POPULAR ARTICLES
1-) Luxury brand management: A world of privilege John Wiley & Sons, 2008
2-) Brand aesthetics Springer, 2012
3-) Reviving sleeping beauty brands by rearticulating brand heritageD Dion, G MazzalovoJournal of Business Research 69 (12), 5894-5900, 20161352016
4-) Management et Marketing du luxe-4e éd.M Chevalier, G MazzalovoDunod, 20211302021
5-) Pró Logo: marcas como fator de progressoM Chevalier, G MAzzALOVOPanda Books, 2007752007