Géraldine Michel

Géraldine Michel

Université Paris I Panthéon-Sorbonne - Paris / France
Business & Management / Marketing
AD Scientific Index ID: 4662141
Paris 1 Panthéon-Sorbonne University
person_outline Géraldine Michel's MOST POPULAR ARTICLES
1-) Brand personification through the use of spokespeople: An exploratory study of ordinary employees, CEOs, and celebrities featured in advertising Psychology & marketing 31 (1), 84-92, 2014
2-) Co-branding: clarification du concept Recherche et Applications en Marketing (French Edition) 16 (4), 57-69, 2001
3-) L'évolution des marques: approche par la théorie du noyau central Recherche et Applications en Marketing (French Edition) 14 (4), 32-53, 1999
4-) Retail brand equity: A model based on its dimensions and effects The International Review of Retail, Distribution and Consumer Research 23 (2 …, 2013
5-) From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction” Journal of Business Research 70, 453-455, 2017