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Geraldine Rosa Henderson
Loyola University Chicago - Chicago / United States
Business & Management / Marketing
AD Scientific Index ID: 1329282
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Geraldine Rosa Henderson's MOST POPULAR ARTICLES
1-)
Brand diagnostics: Mapping branding effects using consumer associative networksGR Henderson, D Iacobucci, BJ CalderEuropean Journal of Operational Research 111 (2), 306-327, 19983571998
2-)
Courting customers: Assessing consumer racial profiling and other marketplace discriminationAMG Harris, GR Henderson, JD WilliamsJournal of Public Policy & Marketing 24 (1), 163-171, 20052032005
3-)
The global hip-hop Diaspora: Understanding the cultureCM Motley, GR HendersonJournal of Business Research 61 (3), 243-253, 20081412008
4-)
Using network analysis to understand brandsGR Henderson, D Iacobucci, BJ CalderAdvances in Consumer Research 29 (1), 397-405, 20021222002
5-)
Operationalizing critical race theory in the marketplaceSM Poole, SA Grier, KD Thomas, F Sobande, AE Ekpo, LT Torres, ...Journal of Public Policy & Marketing 40 (2), 126-142, 2021882021
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