Gerard Tellis

Gerard Tellis

University of Southern California - Los Angeles / United States
Business & Management / Business Administration
AD Scientific Index ID: 1623545
person_outline Gerard Tellis's MOST POPULAR ARTICLES
1-) Organizing for radical product innovation: The overlooked role of willingness to cannibalizeRK Chandy, GJ TellisJournal of marketing research 35 (4), 474-487, 199821051998
2-) The incumbent\'s curse? Incumbency, size, and radical product innovationRK Chandy, GJ TellisJournal of marketing 64 (3), 1-17, 200021082000
3-) Research on Innovation: A Review and Agenda for Marketing ScienceJ Hauser, GJ Tellis, A GriffinMarketing science 25 (6), 687-717, 200616822006
4-) Radical innovation across nations: The preeminence of corporate cultureGJ Tellis, JC Prabhu, RK ChandyJournal of marketing 73 (1), 3-23, 200914472009
5-) Pioneer advantage: Marketing logic or marketing legend?PN Golder, GJ TellisJournal of marketing Research 30 (2), 158-170, 199314361993