Gerardo J Moreira,

Gerardo J Moreira,

Sacred Heart University - Fairfield / United States
Business & Management / Marketing
AD Scientific Index ID: 5162650
person_outline Gerardo J Moreira,'s MOST POPULAR ARTICLES
1-) An application of virtual reality in education: Can this technology enhance the quality of students’ learning experience?E McGovern, G Moreira, C Luna-NevarezJournal of Education for Business 95 (7), 490-496, 20201412020
2-) Barriers and bridges to the adoption of environmentally-sustainable offeringsE Ramirez, RJ Gonzalez, GJ MoreiraIndustrial Marketing Management 43 (1), 16-24, 2014572014
3-) It’s about enjoying the virtual experience: The role of enjoyment and engagement in the adoption of virtual reality in marketing educationGJ Moreira, C Luna-Nevarez, E McGovernMarketing education review 32 (3), 224-239, 202282022
4-) Virtual Reality as a Tool in the Classroom and Integrating Technology into Higher Ed Curriculum: An AbstractG Moreira, C Luna-Nevarez, E McGovernAcademy of Marketing Science Annual Conference, 461-462, 202012020
5-) An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers’ Purchase Intentions: A Construal Level Theory PerspectiveGJ Moreira, C Luna-NevarezMarketing Opportunities and Challenges in a Changing Global Marketplace …, 20202020