Gergely Nyilasy or Greg Nyilasy

Gergely Nyilasy or Greg Nyilasy

University of Melbourne - Melbourne / Australia
Business & Management / Entrepreneurship
AD Scientific Index ID: 52871
person_outline Gergely Nyilasy or Greg Nyilasy's MOST POPULAR ARTICLES
1-) Perceived greenwashing: The interactive effects of green advertising and corporate environmental performance on consumer reactionsG Nyilasy, H Gangadharbatla, A PaladinoJournal of Business Ethics 125 (4), 693-707, 20145272014
2-) Agency practitioner theories of how advertising worksG Nyilasy, LN ReidJournal of Advertising 38 (3), 81-96, 20091602009
3-) Word of mouth: what we really know–and what we don’tG NyilasyConnected marketing, 161-185, 20051422005
4-) Integrated marketing communications (IMC): Why does it fail? An analysis of practitioner mental models exposes barriers of IMC implementationM Ots, G NyilasyJournal of Advertising Research 55 (2), 132-145, 20151052015
5-) The academician–practitioner gap in advertisingG Nyilasy, LN ReidInternational Journal of Advertising 26 (4), 425-445, 2007992007