Geru Marius

Geru Marius

Transilvania University of Brasov - Brașov / Romania
Economics & Econometrics / Economics
AD Scientific Index ID: 5186404
Universitatea Transilvania din Brasov
person_outline Geru Marius's MOST POPULAR ARTICLES
1-) Analyzing user sentiment in social media: Implications for online marketing strategyA Micu, AE Micu, M Geru, RC LixandroiuPsychology & Marketing 34 (12), 1094-1100, 20171382017
2-) The impact of artificial intelligence use on the e-commerce in RomaniaA Micu, AE Micu, M Geru, A Căpățînă, MC MunteanAmfiteatru Economic 23 (56), 137-154, 2021322021
3-) A NEW CHALLENGE IN DIGITAL ECONOMY: NEUROMARKETING APPLIED TO SOCIAL MEDIA.A Micu, A Capatina, AE Micu, M Geru, KA Aivaz, MC MunteanEconomic Computation & Economic Cybernetics Studies & Research 55 (4), 2021
4-) Using artificial intelligence on social media’s user generated content for disruptive marketing strategies in eCommerceM Geru, AE Micu, A Capatina, A MicuEconomics and Applied Informatics 24 (3), 5-11, 2018
5-) Growth hacking practices in a start-up: A case study on thecon. roM Geru, E Rusu, A CapatinaInternational Conference on Risk in Contemporary Economy, 212-216, 2014242014