Gheorghe Orzan

Gheorghe Orzan

Bucharest Academy of Economic Studies - Bucharest / Romania
Business & Management / Marketing
AD Scientific Index ID: 4330056
Bucharest University of Economic Studies
person_outline Gheorghe Orzan's MOST POPULAR ARTICLES
1-) Cercetări de marketingI Cătoiu, C Bălan, IC Popescu, G Orzan, C Vegheş, T Dăneţiu, ...Editura Uranus, Bucureşti, 145-330, 20022262002
2-) Consumers’ behavior concerning sustainable packaging: An exploratory study on Romanian consumersG Orzan, AF Cruceru, CT Bălăceanu, RG ChivuSustainability 10 (6), 1787, 20181122018
3-) Neuromarketing techniques in pharmaceutical drugs advertising. A discussion and agenda for future researchG Orzan, IA Zara, VL PurcareaJournal of medicine and life 5 (4), 428, 20121232012
4-) Cercetări de marketing: tratatC Bălan, G OrzanUranus, 20091232009
5-) CONCEPTUAL MODEL REGARDING THE INFLUENCE OF SOCIAL MEDIA MARKETING COMMUNICATION ON BRAND TRUST, BRAND AFFECT AND BRAND LOYALTY.G Orzan, OE Platon, CD Stefănescu, M OrzanEconomic Computation & Economic Cybernetics Studies & Research 50 (1), 2016892016