Giada Salvietti

Giada Salvietti

Università degli Studi di Parma - Parma / Italy
Business & Management / Marketing
AD Scientific Index ID: 5218696
University of Parma
person_outline Giada Salvietti's MOST POPULAR ARTICLES
1-) Omnichannel retailing and post-pandemic recovery: building a research agendaG Salvietti, C Ziliani, C Teller, M Ieva, S RanfagniInternational Journal of Retail & Distribution Management 50 (8/9), 1156-1181, 2022602022
2-) Exploring the relationship between chatbots, service failure recovery and customer loyalty: A frustration–aggression perspectiveW Ozuem, S Ranfagni, M Willis, G Salvietti, K HowellPsychology & Marketing 41 (10), 2253-2273, 2024
3-) Sustainable Supply Chain Management: una review della letteraturaG Cristini, C Zerbini, G SalviettiMicro & Macro Marketing 30 (1), 19-42, 2021
4-) Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion RetailingG Salvietti, M Ieva, C ZilianiOzuem W., Ranfagni S. (eds) The Art of Digital Marketing for Fashion and …, 2021
5-) An overview on Omnichannel research: intellectual foundations and implications for researchG Salvietti, M Ieva, C Ziliani, S RanfagniProceedings of the European Marketing Academy, 50th, (94162), 2021