Giancarlo Scozzese

Giancarlo Scozzese

Università per Stranieri di Perugia - Perugia / Italy
Business & Management / Marketing
AD Scientific Index ID: 4806093
University for Foreigners Perugia
person_outline Giancarlo Scozzese's MOST POPULAR ARTICLES
1-) The action of e-Branding and Content marketing to improve consumer relationships European Scientific Journal 15 (1 (January 2019)), 58-72, 2019
2-) Some evidence on unconventional marketing: Focus on guerrilla marketing International Business Research 7 (12), 2014
3-) Il benchmarking Armando editore, 2005
4-) The evolution of viral marketing to improve business communication International Business Research 11 (12), 105, 2018
5-) The influence of virtual communities in marketing decision International Business Research 10 (12), 191-196, 2017