Gilles Laurent

Gilles Laurent

École Supérieure des Sciences Économiques et Commerciales ESSEC - Cergy-Pontoise / France
Business & Management / Business Administration
AD Scientific Index ID: 1661719
ESSEC Business School
person_outline Gilles Laurent's MOST POPULAR ARTICLES
1-) Measuring consumer involvement profilesG Laurent, JN KapfererJournal of marketing research 22 (1), 41-53, 198540561985
2-) A benefit congruency framework of sales promotion effectivenessP Chandon, B Wansink, G LaurentJournal of marketing 64 (4), 65-81, 200024472000
3-) Consumer rapport to luxuryB Dubois, G Laurent, S CzellarAnalyzing complex and ambivalent attitudes, 20019322001
4-) Consumer involvement profiles: a new and practical approach to consumer involvementJN Kapferer, G LaurentHAL Post-Print, 19858651985
5-) Consumer segments based on attitudes toward luxury: Empirical evidence from twenty countriesB Dubois, S Czellar, G LaurentMarketing letters 16, 115-128, 20057472005