Gillian Naylor

Gillian Naylor

University of Nevada Las Vegas - Las Vegas / United States
Business & Management / Marketing
AD Scientific Index ID: 4662157
person_outline Gillian Naylor's MOST POPULAR ARTICLES
1-) Price and brand name as indicators of quality dimensions for consumer durables Journal of the academy of marketing science 28, 359-374, 2000
2-) The role of professionalism in determining job satisfaction in professional services: A study of marketing researchers Journal of Service Research 3 (4), 321-330, 2001
3-) Using transformational appeals to enhance the retail experience Journal of Retailing 84 (1), 49-57, 2008
4-) The effect of price bundling on consumer perceptions of value Journal of Services Marketing 15 (4), 270-281, 2001
5-) Negative versus positive word-of-mouth: An exception to the rule Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2000