Gina S Mohr|Gina S Mohr

Gina S Mohr|Gina S Mohr

Colorado State University - Fort Collins / United States
Business & Management / Marketing
AD Scientific Index ID: 910928
person_outline Gina S Mohr|Gina S Mohr's MOST POPULAR ARTICLES
1-) Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of responseMC Campbell, GS Mohr, PWJ VerleghJournal of Consumer Psychology 23 (4), 483-495, 20132702013
2-) The effect of marketer-suggested serving size on consumer responses: the unintended consequences of consumer attention to calorie informationGS Mohr, DR Lichtenstein, C JaniszewskiJournal of Marketing 76 (1), 59-75, 20121422012
3-) Seeing is eating: How and when activation of a negative stereotype increases stereotype-conducive behaviorMC Campbell, GS MohrJournal of Consumer Research 38 (3), 431-444, 20111142011
4-) A sense of things to come: Future research directions in sensory marketingRS Elder, NZ Aydinoglu, V Barger, C Caldara, HE Chun, CJ Lee, GS Mohr, ...Sensory Marketing, 361-376, 2011842011
5-) Comparison of two front-of-package nutrition labeling schemes, and their explanation, on consumers\' perception of product healthfulness and food choicePJ Lundeberg, DJ Graham, GS MohrAppetite 125, 548-556, 2018442018