Girish Ramani

Girish Ramani

American University - Washington / United States
Business & Management / Marketing
AD Scientific Index ID: 790771
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person_outline Girish Ramani's MOST POPULAR ARTICLES
1-) Interaction orientation and firm performanceG Ramani, V KumarJournal of marketing 72 (1), 27-45, 200810002008
2-) CRM implementation: Effectiveness issues and insightsT Bohling, D Bowman, S LaValle, V Mittal, D Narayandas, G Ramani, ...Journal of Service research 9 (2), 184-194, 20064072006
3-) Customer lifetime value approaches and best practice applicationsV Kumar, G Ramani, T BohlingJournal of interactive Marketing 18 (3), 60-72, 20043012004
4-) Evaluating the impact of social media activities on human brand salesAR Saboo, V Kumar, G RamaniInternational Journal of Research in Marketing 33 (3), 524-541, 20162842016
5-) Taking customer lifetime value analysis to the next levelV Kumar, G RamaniJournal of Integrated Communications 4 (1), 27-33, 2004412004