Gita Johar

Gita Johar

Columbia University New York - New York City / United States
Business & Management / Marketing
AD Scientific Index ID: 911998
person_outline Gita Johar's MOST POPULAR ARTICLES
1-) Relatedness, prominence, and constructive sponsor identificationGV Johar, MT PhamJournal of marketing research 36 (3), 299-312, 19996631999
2-) Two roads to updating brand personality impressions: Trait versus evaluative inferencingGV Johar, J Sengupta, JL AakerJournal of Marketing research 42 (4), 458-469, 20053422005
3-) Market prominence biases in sponsor identification: Processes and consequentialityMT Pham, GV JoharPsychology & Marketing 18 (2), 123-143, 20013122001
4-) Effects of inconsistent attribute information on the predictive value of product attitudes: Toward a resolution of opposing perspectivesJ Sengupta, GV JoharJournal of Consumer research 29 (1), 39-56, 20023232002
5-) Consumer behavior: A quadrenniumJ Jacoby, GV Johar, M MorrinAnnual review of psychology 49 (1), 319-344, 19982531998