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Gita Johar
AD Scientific Index 2024
Business & Management / Marketing
Columbia University New York - New York City / United States
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Gita Johar's MOST POPULAR ARTICLES
1-)
Relatedness, prominence, and constructive sponsor identificationGV Johar, MT PhamJournal of marketing research 36 (3), 299-312, 19996631999
2-)
Two roads to updating brand personality impressions: Trait versus evaluative inferencingGV Johar, J Sengupta, JL AakerJournal of Marketing research 42 (4), 458-469, 20053422005
3-)
Market prominence biases in sponsor identification: Processes and consequentialityMT Pham, GV JoharPsychology & Marketing 18 (2), 123-143, 20013122001
4-)
Effects of inconsistent attribute information on the predictive value of product attitudes: Toward a resolution of opposing perspectivesJ Sengupta, GV JoharJournal of Consumer research 29 (1), 39-56, 20023102002
5-)
Consumer behavior: A quadrenniumJ Jacoby, GV Johar, M MorrinAnnual review of psychology 49 (1), 319-344, 19982481998
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