Giulia Miniero

Giulia Miniero

Franklin University Switzerland - Sorengo / Switzerland
Business & Management / Marketing
AD Scientific Index ID: 4321102
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person_outline Giulia Miniero's MOST POPULAR ARTICLES
1-) Being green: From attitude to actual consumption International journal of consumer studies 38 (5), 521-528, 2014
2-) Effects of arousal, dominance, and their interaction on pleasure in a cultural environment Psychology & Marketing 31 (8), 628-634, 2014
3-) Synchrony effects on customers' responses and behaviors International Journal of Research in Marketing 26 (1), 34-40, 2009
4-) The great Millennials’ trouble: leading or confused green generation? An Italian insight Italian Journal of Marketing 2020 (4), 289-308, 2020
5-) When legacy carriers converge with low-cost carriers: Exploring the fusion of European airline business models through a case-based analysis Journal of Air Transport Management 15 (6), 287-293, 2009