Giuseppe Colella

Giuseppe Colella

Università degli Studi di Bari Aldo Moro - Bari / Italy
Business & Management / Strategic Management
AD Scientific Index ID: 5333425
University of Bari Aldo Moro
person_outline Giuseppe Colella's MOST POPULAR ARTICLES
1-) Social Media Marketing and Luxury Consumption: A Literature ReviewG Colella, C Amatulli, MP Martinez-RuizInternational Journal of Marketing Studies 11 (4), 30-52, 201923*2019
2-) Social media interactions and brand luxuriousness: the role of materialismG Colella, C Amatulli, MP Martínez-RuizJournal of Consumer Marketing 38 (4), 434-444, 2021132021
3-) The role of consumers’ individual differences and perceived product quality in sustainable luxury marketing: An experimental study in a social media contextG Colella, A Sestino, C AmatulliInternational Journal of Marketing Studies 14 (1), 34, 202252022
4-) Digital Marketing and Digital Retail Strategies in the Luxury Sector: Critical Factors and OpportunitiesG Colella, C AmatulliHandbook of Research on IoT, Digital Transformation, and the Future of …, 202152021
5-) Digital luxury retailing and the COVID-19 pandemic: a qualitative studyG Colella, C AmatulliInternational Journal of Electronic Marketing and Retailing 13 (2), 157-189, 202242022