Giuseppe Pedeliento

Giuseppe Pedeliento

Università degli Studi di Bergamo - Bergamo / Italy
Business & Management / Marketing
AD Scientific Index ID: 1807201
University of Bergamo
person_outline Giuseppe Pedeliento's MOST POPULAR ARTICLES
1-) Brand and product attachment in an industrial context: The effects on brand loyaltyG Pedeliento, D Andreini, M Bergamaschi, J SaloIndustrial Marketing Management 53, 194-206, 20161662016
2-) Reprint of" A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"D Andreini, G Pedeliento, L Zarantonello, C SolerioJournal of Business Research 96, 355-365, 20191302019
3-) Bridging the gap between culture, identity and image: A structurationist conceptualization of place brands and place brandingG Pedeliento, M KavaratzisJournal of Product & Brand Management, 2019622019
4-) How do consumers see firms’ family nature? A review of the literatureD Andreini, C Bettinelli, G Pedeliento, R ApaFamily Business Review 33 (1), 18-37, 2020772020
5-) Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communitiesG Pedeliento, D Andreini, C VeloutsouJournal of Business Research 119, 481-494, 2020612020