Gizem Atav

Gizem Atav

James Madison University - Harrisonburg / United States
Business & Management / Marketing
AD Scientific Index ID: 5333515
person_outline Gizem Atav's MOST POPULAR ARTICLES
1-) Market orientation research: a qualitative synthesis and future research agendaVK Gupta, G Atav, DK DuttaReview of Managerial Science 13 (4), 649-670, 2019512019
2-) To forgive or retaliate? How regulatory fit affects emotional reactions and repurchase decisions following product failuresG Atav, S Chatterjee, R RoyJournal of Consumer Marketing 38 (4), 397-409, 2021102021
3-) Do buzz and evidence really matter in product preannouncements? An empirical test of two competing theoriesDP Mishra, G Atav, MD DalmanJournal of Consumer Marketing 37 (7), 739-748, 2020102020
4-) Choosing the sure gain and the sure loss: uncertainty avoidance and the reflection effectS Chatterjee, G Atav, J Min, D TaylorJournal of Consumer Marketing, 2014102014
5-) Attainment Goals and Maintenance Goals: the Appeal of Approach Versus Avoidance Framed StrategiesG Atav, KK DesaiACR North American Advances, 201612016