Gladys Stephen

Gladys Stephen

Indian Institute of Management Kozhikode - Kunnamangalam / India
Business & Management / Marketing
AD Scientific Index ID: 5485020
ভারতীয় ব্যবস্থাপনা প্রতিষ্ঠান, কালিকট
person_outline Gladys Stephen's MOST POPULAR ARTICLES
1-) The influence of audience characteristics on the effectiveness of brand placement memoryT Natarajan, SA Balasubramaniam, G Stephen, DI Jublee, DL KasilingamJournal of Retailing and Consumer Services 44, 134-149, 2018252018
2-) Investigating the influence of audiences’ movie-viewing motives on attitude towards brand placement in moviesG Stephen, D Inbaraj, A SPJournal of Global Scholars of Marketing Science 31 (4), 487-510, 2021122021
3-) The moderating role of social themes in cause-related marketing advertisementsT Natarajan, DI Jublee, DL Kasilingam, G StephenInternational Review on Public and Nonprofit Marketing 15, 433-454, 2018122018
4-) Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015T Natarajan, SA Balasubramaniam, G Stephen, JD InbarajJournal of Media Business Studies 15 (1), 57-88, 2018112018
5-) Omnichannel marketing: a systematic review and research agendaA Mansurali, G Stephen, D Kasilingam, D Inbaraj JubleeThe International Review of Retail, Distribution and Consumer Research, 1-30, 202462024