Glen L Urban

Glen L Urban

Massachusetts Institute of Technology - Cambridge / United States
Business & Management / Strategic Management
AD Scientific Index ID: 1386435
person_outline Glen L Urban's MOST POPULAR ARTICLES
1-) Design and marketing of new products (No Title), 1993
2-) Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study Journal of marketing 69 (4), 133-152, 2005
3-) Lead user analyses for the development of new industrial products Management science 34 (5), 569-582, 1988
4-) Placing trust at the center of your Internet strategy Sloan management review 42 (1), 39-48, 2000
5-) Online trust: a stakeholder perspective, concepts, implications, and future directions The Journal of strategic information systems 11 (3-4), 325-344, 2002