Glen L Urban

Glen L Urban

Massachusetts Institute of Technology - Cambridge / United States
Business & Management / Strategic Management
AD Scientific Index ID: 1386435
person_outline Glen L Urban's MOST POPULAR ARTICLES
1-) Design and marketing of new productsGL Urban, JR HauserPrentice hall, 198034481980
2-) Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical studyY Bart, V Shankar, F Sultan, GL UrbanJournal of marketing 69 (4), 133-152, 200520722005
3-) Lead user analyses for the development of new industrial productsGL Urban, E Von HippelManagement science 34 (5), 569-582, 198818351988
4-) Placing trust at the center of your internet strategyG UrbanSloan Management Review fall, 200015422000
5-) Online trust: a stakeholder perspective, concepts, implications, and future directionsV Shankar, GL Urban, F SultanThe Journal of strategic information systems 11 (3-4), 325-344, 200211672002