Goetz Greve

Goetz Greve

Hamburg School of Business Administration - Hamburg / Germany
Business & Management / Marketing
AD Scientific Index ID: 1758832
person_outline Goetz Greve's MOST POPULAR ARTICLES
1-) The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retentionJU Becker, G Greve, S AlbersInternational Journal of research in Marketing 26 (3), 207-215, 20094532009
2-) The moderating effect of customer engagement on the brand image–brand loyalty relationshipG GreveProcedia-Social and Behavioral Sciences 148, 203-210, 20141442014
3-) Erfolgsfaktoren von Customer-Relationship-Management-ImplementierungenG GreveDeutscher Universitäts-Verlag, 20061022006
4-) Online-Marketing-Intelligence: Kennzahlen, Erfolgsfaktoren und Steuerungskonzepte im Online-MarketingD Ahrholdt, G Greve, G HopfSpringer-Verlag, 2019792019
5-) Determinants of performance in customer relationship management-Assessing the technology usage-Performance linkG Greve, S AlbersProceedings of the 39th Annual Hawaii International Conference on System …, 2006722006