Gordon Fullerton

Gordon Fullerton

Saint Mary's University - Halifax / Canada
Business & Management / Marketing
AD Scientific Index ID: 663377
person_outline Gordon Fullerton's MOST POPULAR ARTICLES
1-) When does commitment lead to loyalty?G FullertonJournal of service research 5 (4), 333-344, 200314462003
2-) The impact of brand commitment on loyalty to retail service brandsG FullertonCanadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 20057362005
3-) How commitment both enables and undermines marketing relationshipsG FullertonEuropean journal of marketing 39 (11/12), 1372-1388, 20056242005
4-) The service quality–loyalty relationship in retail services: does commitment matter?G FullertonJournal of Retailing and Consumer Services 12 (2), 99-111, 20055752005
5-) Creating advocates: The roles of satisfaction, trust and commitmentG FullertonJournal of Retailing and Consumer Services 18 (1), 92-100, 20113962011