Gordon Liu

Gordon Liu

Open University UK - Milton Keynes / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1329283
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person_outline Gordon Liu's MOST POPULAR ARTICLES
1-) An investigation of marketing capabilities and social enterprise performance in the UK and JapanG Liu, TY Eng, S TakedaEntrepreneurship theory and practice 39 (2), 267-298, 20151732015
2-) An analysis of cause-related marketing implementation strategies through social alliance: Partnership conditions and strategic objectivesG Liu, WW KoJournal of business ethics 100 (2), 253-281, 20111612011
3-) Organizational learning and marketing capability development: A study of the charity retailing operations of British social enterpriseG Liu, WW KoNonprofit and Voluntary Sector Quarterly 41 (4), 580-608, 20121342012
4-) Employee participation in cause-related marketing strategies: A study of management perceptions from British consumer service industriesG Liu, C Liston-Heyes, WW KoJournal of Business Ethics 92, 195-210, 20101462010
5-) The transformation from traditional nonprofit organizations to social enterprises: An institutional entrepreneurship perspectiveWW Ko, G LiuJournal of business ethics 171 (1), 15-32, 20211342021