Gratiana Pol

Gratiana Pol

University of Southern California - Los Angeles / United States
Others
AD Scientific Index ID: 1625419
person_outline Gratiana Pol's MOST POPULAR ARTICLES
1-) The role of brand logos in firm performanceCW Park, AB Eisingerich, G Pol, JW ParkJournal of Business Research 66 (2), 180-187, 20133752013
2-) Insights into the experience of brand betrayal: From what people say and what the brain revealsM Reimann, DJ MacInnis, VS Folkes, A Uhalde, G PolJournal of the Association for Consumer Research 3 (2), 240-254, 2018732018
3-) Embodiment in judgment and choice.M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ...Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012732012
4-) The Power of a Good LogoCW Park, AB Eisingerich, G PolMIT Sloan Management Review 55 (2), 10-12, 2014252014
5-) Cuteness, nurturance, and implications for visual product designHM Jia, CW Park, G PolThe psychology of design, 168-179, 2015192015