Grégoire Bothorel

Grégoire Bothorel

Université Paris I Panthéon-Sorbonne - Paris / France
Business & Management / Marketing
AD Scientific Index ID: 5162600
Paris 1 Panthéon-Sorbonne University
person_outline Grégoire Bothorel's MOST POPULAR ARTICLES
1-) Internet des objetsI Chouk, Z Mani, C Lapassouse-Madrid, M Vlad, G Bothorel, R Vanheems, ...5
2-) Communication omnicanal : comment orchestrer numérique et mobile pour générer de la valeur incrémentale auprès des clients connectés ?G Bothorel, R Vanheems, A GuérinDécisions Marketing, 61-75, 201642016
3-) The influence of brands’ omni-channel strategy on consumer’s behaviorG BothorelUniversité Panthéon-Sorbonne-Paris I, 20202020
4-) Designing tailored paths to purchase through an improved brand touchpoints’ combinationG Bothorel, AG Régine VanheemsEMAC, 20172017
5-) Omni-channel communication: How to coordinate digital and mobile to generate incremental value from connected customers?G Bothorel, R Vanheems, A GuérinDecisions Marketing 84 (4), 61-75, 20162016