Griff Round

Griff Round

Keele University - Keele / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5272071
person_outline Griff Round's MOST POPULAR ARTICLES
1-) Exploring consumer brand name equity: Gaining insight through the investigation of response to name changeDJ Griff Round, S RoperEuropean Journal of Marketing 46 (7/8), 938-951, 2012642012
2-) Untangling the brand name from the branded entity: The conceptualisation and value of the established brand nameG Round, S RoperEuropean Journal of Marketing 49 (11/12), 1941-1960, 2015312015
3-) When and why does the name of the brand still matter? Developing the temporal dimension of brand name equity theoryG Round, S RoperEuropean journal of marketing 51 (11/12), 2118-2137, 2017132017
4-) Exploration of Consumer Brand Name Equity for Established Products and Services: Using a Global Marketing Induced Change Analysis ApproachD RoundPQDT-UK & Ireland, 201212012
5-) Creative destruction? Exploring the deliberate destruction of possessions by consumersG RoundJournal of Consumer Culture, 14695405241283761, 20242024