Grissa Karim

Grissa Karim

Université de Poitiers - Poitiers / France
Business & Management / Marketing
AD Scientific Index ID: 5771447
University of Poitiers
person_outline Grissa Karim's MOST POPULAR ARTICLES
1-) What makes opinion leaders share brand content on professional networking sites (eg LinkedIn, Viadeo, Xing, SkilledAfricans…)K Grissa2016 International conference on digital economy (ICDEc), 8-15, 2016232016
2-) What “uses and gratifications” theory can tell us about using professional networking sites (EG LinkedIn, Viadeo, Xing, SkilledAfricans, Plaxo…)K GrissaDigital Economy. Emerging Technologies and Business Innovation: Second …, 2017142017
3-) Motivations of online social business network usage behaviour by mobilizing the “Uses and Gratifications’ Theory: Comparaison between companies members and individual membersK Grissa7*2018
4-) Les déterminants de partage de Brand Content Digital par les e-Leaders d\'opinion sur les réseaux socioprofessionnels: approche par la théorie du comportement planifiéK GrissaUniversité de Poitiers, 202012020
5-) How to make Influencers participating in spontaneous digital brand content campaigns in B2B context: a social-psychological investigation using Theory of Planned BehaviourK GrissaFinnish Academy of Marketing Conference (FAMAC 2024), 19, 20242024