Gudrun Roose

Gudrun Roose

Ghent University - Ghent / Belgium
Business & Management / Marketing
AD Scientific Index ID: 5472927
Universiteit Gent
person_outline Gudrun Roose's MOST POPULAR ARTICLES
1-) Visual design cues impacting food choice: A review and future research agendaI Vermeir, G RooseFoods 9 (10), 1495, 2020592020
2-) Healthy advertising coming to its senses: The effectiveness of sensory appeals in healthy food advertisingG Roose, L MulierFoods 9 (1), 51, 2020412020
3-) A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertisingG Roose, I Vermeir, M Geuens, A Van KerckhoveJournal of Consumer Psychology 29 (3), 411-427, 2019402019
4-) From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisementsG Roose, M Geuens, I VermeirBritish Food Journal 120 (6), 1170-1182, 2018262018
5-) Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumptionG Roose, A Van Kerckhove, E HuygheJournal of business research 75, 210-220, 2017192017