Guiohk Lee

Guiohk Lee

Sejong University - Seoul / South Korea
Business & Management / Communications and Media Studies
AD Scientific Index ID: 334754
세종대학교
person_outline Guiohk Lee's MOST POPULAR ARTICLES
1-) Effects of structural and perceptual factors on attitudes toward the websiteSJ McMillan, JS Hwang, G LeeJournal of advertising research 43 (4), 400-409, 20034112003
2-) Corporate web sites as advertising: An analysis of function, audience, and message strategyJS Hwang, SJ McMillan, G LeeJournal of Interactive Advertising 3 (2), 10-23, 20032142003
3-) Gender role portrayals in American and Korean advertisementsR Hovland, C McMahan, G Lee, JS Hwang, J KimSex Roles 53 (11), 887-899, 20051042005
4-) Gender stereotypes depicted by Western and Korean advertising models in Korean adolescent girls’ magazinesK Nam, G Lee, JS HwangSex Roles 64, 223-237, 2011892011
5-) Associations between personality traits and experiential gratification in an online gaming contextJ Park, G LeeSocial Behavior and Personality: an international journal 40 (5), 855-862, 2012252012