Guiyang Xiong

Guiyang Xiong

Syracuse University - Syracuse / United States
Business & Management / Marketing
AD Scientific Index ID: 4662189
person_outline Guiyang Xiong's MOST POPULAR ARTICLES
1-) Social capital of young technology firms and their IPO values: The complementary role of relevant absorptive capacity Journal of Marketing 75 (6), 87-104, 2011
2-) Asymmetric roles of advertising and marketing capability in financial returns to news: Turning bad into good and good into great Journal of Marketing Research 50 (6), 706-724, 2013
3-) Prerelease buzz evolution patterns and new product performance Marketing Science 33 (3), 401-421, 2014
4-) Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities Journal of Business Research 86, 22-31, 2018
5-) Try it on! Contingency effects of virtual fitting rooms Journal of Management Information Systems 36 (3), 789-822, 2019