Gunther Kucza

Gunther Kucza

Zurcher Hochschule für Angewandte Wissenschaften - Zurich / Switzerland
Business & Management / Strategic Management
AD Scientific Index ID: 5473410
Zurich University of Applied Sciences
person_outline Gunther Kucza's MOST POPULAR ARTICLES
1-) Source credibility model, source attractiveness model and match-up-hypothesis: An integrated modelR Seiler, G KuczaJournal of international scientific publications: economy & business 11, 20171842017
2-) Global approaches to the service business in manufacturing companiesG Kucza, H GebauerJournal of Business & Industrial Marketing 26 (7), 472-483, 2011572011
3-) The relevance of study programme structures for flexible learning: an empirical analysisI BUßZeitschrift für Hochschulentwicklung 14 (3), 303-321, 2019152019
4-) Can sports sponsorship affect consumers’ motivation for sports consumption?O Thomas, G Kucza, S SchuppisserJournal of Promotion Management 28 (7), 893-922, 2022142022
5-) Spare parts logistics for the Chinese marketH Gebauer, G Kucza, C WangBenchmarking: An International Journal 18 (6), 748-768, 2011132011