Guohua Wu

Guohua Wu

California State University Fullerton - Fullerton / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 858808
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person_outline Guohua Wu's MOST POPULAR ARTICLES
1-) Online word-of-mouth (or mouse): An exploration of its antecedents and consequences Journal of computer-mediated communication 11 (4), 1104-1127, 2006
2-) The mediating role of perceived interactivity in the effect of actual interactivity on attitude toward the website Journal of Interactive advertising 5 (2), 29-39, 2005
3-) The effects of Web assurance seals on consumers' initial trust in an online vendor: A functional perspective Decision support systems 48 (2), 407-418, 2010
4-) Conceptualizing and measuring the perceived interactivity of websites Journal of Current Issues & Research in Advertising 28 (1), 87-104, 2006
5-) Trait predictors of online impulsive buying tendency: A hierarchical approach Journal of Marketing Theory and Practice 19 (3), 337-346, 2011