Gurmeet Kaur Matharu

Gurmeet Kaur Matharu

Southern Cross University - Lismore / Australia
Others
AD Scientific Index ID: 5442597
person_outline Gurmeet Kaur Matharu's MOST POPULAR ARTICLES
1-) What Motivates Young Indian Consumers to Buy Organic Food?GK Matharu, T von der Heidt, G Sorwar, A SivapalanJournal of International Consumer Marketing, 1-20, 2021222021
2-) The moderating role of Hofstede’s cultural dimensions on consumer purchasing of organic foodGK Matharu, T von der Heidt, G Sorwar, A SivapalanJournal of International Consumer Marketing 2023, 1-20, 202392023
3-) Factors influencing buying behaviour of organic food: An empirical study of young consumers in IndiaGK MatharuSouthern Cross University, 201922019
4-) Consumer behavior toward plant-based foods: a theoretical review, synthesis and conceptual frameworkGK Matharu, T von der Heidt, G SorwarBritish Food Journal, 20242024
5-) Understanding the consumer behaviour towards plant-based foods: An application of capability, opportunity, motivation and behaviour (COM-B)model in an Australian contextGK MatharuSouthern Cross University, 20232023