Gustavo Schneider

Gustavo Schneider

Salisbury University - Salisbury / United States
Business & Management / Marketing
AD Scientific Index ID: 5218363
person_outline Gustavo Schneider's MOST POPULAR ARTICLES
1-) Marketing social: abordagem histórica e desafios contemporâneosG Schneider, FB LuceRevista Brasileira de Marketing 13 (3), 125-137, 2014592014
2-) Should We Trust Front-of-Package Labels? How Food and Brand Categorization Influence Healthiness Perception and PreferenceG Schneider, AP GhoshJournal of the Association for Consumer Research 5 (2), 149-161, 202082020
3-) Fuzzy Clustering: application on organizational metaphors in Brazilian companiesA Cobo, R Rocha, AA Vanti, G SchneiderJISTEM-Journal of Information Systems and Technology Management 9, 197-212, 201282012
4-) The influence of visually dynamic imagery on purchase intentions: The roles of arousal and lay rationalismPB Fennell, G SchneiderJournal of Retailing and Consumer Services 75, 103537, 202342023
5-) “It Could Happen for Me… but How Good Can It Be?” Investigating the Relationship between Scarcity Beliefs, Similarity, and Perceived ValueEC Ince, G Schneider, RA LeBoeufJournal of the Association for Consumer Research 5 (4), 485-494, 202022020