Gwenaëlle Briand Decré

Gwenaëlle Briand Decré

Université de Nantes - Nantes / France
Business & Management / Marketing
AD Scientific Index ID: 4943753
University of Nantes
person_outline Gwenaëlle Briand Decré's MOST POPULAR ARTICLES
1-) “Sound and safe”: The effect of ambient sound on the perceived safety of public spacesE Sayin, A Krishna, C Ardelet, GB Decré, A GoudeyInternational Journal of Research in Marketing 32 (4), 343-353, 2015782015
2-) A touch of gloss: Haptic perception of packaging and consumers’ reactionsG Briand Decré, C CloonanJournal of Product & Brand Management 28 (1), 117-132, 2019362019
3-) Lighting and perceived temperature: energy-saving levers to improve store evaluationsGB Decré, B PrasAdvances in consumer research, 2009272009
4-) Simulating in-store lighting and temperature with visual aids: methodological propositions and S–O–R effectsG Briand Decré, B PrasThe International Review of Retail, Distribution and Consumer Research 23 (4 …, 2013252013
5-) Simulating in-store lighting and temperature with visual aids: Methodological propositions and SOR effectsGB Decre, B PrasINTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH 23 (4 …, 2013182013