H Erkan Ozkaya

H Erkan Ozkaya

California Polytechnic State University Cal Poly Pomona - Pomona / United States
Economics & Econometrics / International Trade
AD Scientific Index ID: 842838
CPP
person_outline H Erkan Ozkaya's MOST POPULAR ARTICLES
1-) Market orientation, knowledge competence, and innovationHE Ozkaya, C Droge, GTM Hult, R Calantone, E OzkayaInternational Journal of Research in Marketing 32 (3), 309-318, 20152912015
2-) Do corporate image and reputation drive brand equity in India and China?-Similarities and differencesM Heinberg, HE Ozkaya, M TaubeJournal of Business Research 86, 259-268, 20181542018
3-) How nostalgic brand positioning shapes brand equity: Differences between emerging and developed marketsM Heinberg, CS Katsikeas, HE Ozkaya, M TaubeJournal of the Academy of marketing Science 48 (5), 869-890, 2020632020
4-) Factors affecting consumer usage of QR codesE Ozkaya, HE Ozkaya, J Roxas, F Bryant, D WhitsonJournal of Direct, Data and Digital Marketing Practice 16, 209-224, 2015822015
5-) A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?M Heinberg, HE Ozkaya, M TaubeJournal of the Academy of Marketing Science 44, 586-607, 2016652016