H Shanker Krishnan

H Shanker Krishnan

Indiana University Bloomington - Bloomington / United States
Business & Management / Marketing
AD Scientific Index ID: 1329285
person_outline H Shanker Krishnan's MOST POPULAR ARTICLES
1-) Characteristics of memory associations: A consumer-based brand equity perspectiveHS KrishnanInternational Journal of research in Marketing 13 (4), 389-405, 199612171996
2-) Control combinations in marketing: conceptual framework and empirical evidenceBJ Jaworski, V Stathakopoulos, HS KrishnanThe Journal of Marketing, 57-69, 19935811993
3-) Memory-based measures for assessing advertising effects: a comparison of explicit and implicit memory effectsS Shapiro, HS KrishnanJournal of advertising 30 (3), 1-13, 20013942001
4-) Cents or percent? The effects of promotion framing on price expectations and choiceD DelVecchio, HS Krishnan, DC SmithJournal of Marketing 71 (3), 158-170, 20074122007
5-) Online/in-store integration and customer retentionE Bendoly, JD Blocher, KM Bretthauer, S Krishnan, MA VenkataramananJournal of Service Research 7 (4), 313-327, 20054122005