H Vahdati

H Vahdati

University of Lorestan Khorramabad - Khorramabad / Iran
Business & Management / Marketing
AD Scientific Index ID: 4478864
دانشگاه لرستان
person_outline H Vahdati's MOST POPULAR ARTICLES
1-) Brand Personality toward Customer Purchase Intention: The Intermediate Role of Electronic Word-of-Mouth and Brand Equity.H Vahdati, SH Mousavi NejadAsian Academy of Management Journal 21 (2), 20161432016
2-) The study of consumer perception on corporate social responsibility towards consumers attitude and purchase behaviorH Vahdati, N Mousavi, ZM TajikAsian Economic and Financial Review 5 (5), 831-845, 2015712015
3-) Presenting a Model of Creative Deviance: A Qualitative ApproachH VAHDATI, NSH MOUSAVI, M HAKKAK, AH NAZARPOORIJOURNAL OF PUBLIC ADMINISTRATION PERSPECTIVE 10 (1), 15-37, 2019682019
4-) Study the role of customer-based brand equity in the brand personality effect on purchase intentionM Hakkak, H Vahdati, SHM NejadInternational Journal of Asian Social Science 5 (7), 369-381, 2015302015
5-) Designing the brand identity model of Iranian sports industry (Case study: Football Premier League)H Vahdati, SH Khodadad Hosseini, M Ehsani, A Moshabbeki EsfahaniManagement Research in Iran 17 (4), 203-223, 2021222021