Hadiqa Riaz

Bahria University - Islamabad / Pakistan

Business & Management / Marketing

AD Scientific Index ID: 4812981

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Hadiqa Riaz's MOST POPULAR ARTICLES

1-) Factors effecting omnichannel customer experience: evidence from fashion retailH Riaz, U Baig, I Meidute-Kavaliauskiene, H AhmedInformation 13 (1), 12, 2021182021

2-) Mapping the Impact of Employee Engagement on Job Performance with Mediating Role of Work-Life Balance: An Investigation of Private Sector Organizations in PakistanHR Hassaan AhmedMarket Forces 16 (2), 43-62, 2021172021

3-) Optimizing customer repurchase intention through cognitive and affective experience: an insight of food delivery applicationsH Riaz, V Davidaviciene, H Ahmed, I Meidute-KavaliauskieneSustainability 14 (19), 12936, 2022

4-) The role of social media marketing on building brand equity (An insight of fast food industry of Pakistan)MH Riaz, MH Ahmed, DS AkhtarInternational Journal of English Literature and Social Sciences (IJELS) 4 (2 …, 2019

5-) The impact of emotional branding in customer buying behavior in soft drink beverage industry of PakistanH Riaz, H Ahmed, S Akhter, M HussainKASBIT Business Journal 10 (2), 131-150, 2017

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