Haipeng Allan Chen

Haipeng Allan Chen

University of Kentucky - Lexington / United States
Business & Management / Marketing
AD Scientific Index ID: 1413699
person_outline Haipeng Allan Chen's MOST POPULAR ARTICLES
1-) Cultural differences in consumer impatience Journal of Marketing Research 42 (3), 291-301, 2005
2-) When more is less: The impact of base value neglect on consumer preferences for bonus packs over price discounts Journal of Marketing 76 (4), 64-77, 2012
3-) Well known or well liked? The effects of corporate reputation on firm value at the onset of a corporate crisis Strategic Management Journal 38 (10), 2103-2120, 2017
4-) The effects of products’ aesthetic design on demand and marketing-mix effectiveness: The role of segment prototypicality and brand consistency Journal of Marketing 81 (1), 83-102, 2017
5-) When two plus two is not equal to four: Errors in processing multiple percentage changes Journal of Consumer Research 34 (3), 327-340, 2007