Hajer Bachouche

Hajer Bachouche

ICN School of Management of Nancy - Nancy / France
Business & Management / Marketing
AD Scientific Index ID: 4836688
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person_outline Hajer Bachouche's MOST POPULAR ARTICLES
1-) Empowerment in marketing: synthesis, critical review, and agenda for future research AMS Review 9 (3), 304-323, 2019
2-) When is transparent packaging beneficial? International Journal of Retail & Distribution Management 48 (8), 781-801, 2020
3-) Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Springer, 2017
4-) Compréhension des pratiques des consommateurs face à la cherté de la vie Recherche et Applications en Marketing, 2021
5-) Toward a better understanding of customer empowerment practices effectiveness: A qualitative study: An abstract Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018