Hajer Kéfi

Hajer Kéfi

PSB Paris School of Business (ESG MS) - Paris / France
Business & Management / Marketing
AD Scientific Index ID: 916197
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person_outline Hajer Kéfi's MOST POPULAR ARTICLES
1-) Setting the future of digital and social media marketing research: Perspectives and research propositionsYK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ...International Journal of Information Management 59, 102168, 20218202021
2-) Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentionsK Sokolova, H KefiJournal of retailing and consumer services 53, 101742, 20208152020
3-) A dynamic capabilities approach to understanding the impact of IT-enabled businesses processes and IT-business alignment on the strategic and operational performance of the firmA Schwarz, M Kalika, H Kefi, C SchwarzCommunications of the Association for Information Systems 26 (1), 4, 20101362010
4-) Managing culture creep: Toward a strategic model of user IT cultureI Walsh, H Kefi, R BaskervilleThe Journal of Strategic Information Systems 19 (4), 257-280, 20101212010
5-) Evaluation des systèmes d\'information: une perspective organisationnelleH Kéfi, M KalikaEconomica, 2004862004