Hamza Kaka Abdul Wahab

Hamza Kaka Abdul Wahab

Accra Institute of Technology - Accra / Ghana
Others
AD Scientific Index ID: 5826848
person_outline Hamza Kaka Abdul Wahab's MOST POPULAR ARTICLES
1-) Social media celebrities and new world order. What drives purchasing behavior among social media followers?HKA Wahab, M Tao, A Tandon, M Ashfaq, A DhirJournal of Retailing and Consumer Services 68, 103076, 2022572022
2-) The Influence of Internet Celebrity on Purchase Decision and Materialism: The Mediating Role of Para-social Relationships and IdentificationHKA Wahab, M TaoEuropean Journal of Business and Management 11 (15), 183-199, 2019112019
3-) The effect of celebrity firms on customer commitment in e-commerce setting: The mediating roles of trust and identificationHKA Wahab, B GiwahInternational Knowledge Sharing Platform 11 (8), 111-127, 202052020
4-) Social media celebrities and para-social relationships: The Chinese contextM Tao, HKA Wahab, J KhanStrategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera …, 201952019
5-) Impact of value co-creation on customer loyalty: The role of trust and satisfactionHKA Wahab, M Tao, F Alam, EC OclooInternational Journal of E-Business Research (IJEBR) 18 (1), 1-20, 202242022