Hamza Rashid Afridi

Hamza Rashid Afridi

Kohat University of Science & Technology - Kohat / Pakistan
Business & Management / Marketing
AD Scientific Index ID: 5745165
کوہاٹ یونیورسٹی سائنس اور ٹیکنالوجی
person_outline Hamza Rashid Afridi's MOST POPULAR ARTICLES
1-) Green Washing and Brand Crises: Modelling Consumer Trust RepairH Rashid, W Ahmad, HafizullahPakistan Journal of Humanities and Social Sciences 11 (02), 2068-2080, 202312023
2-) Social Media Influencer Marketing: Exploring the Dynamics of Follower EngagementA Shahzad, H Rashid, A Nadeem, M Bilal, W AhmadJournal of Policy Research, 202312023
3-) Leveraging student-generated social media data for Higher Education Marketing in Pakistan: A Netnographic Approach to enhance student engagement and brandingH Rashid, A Shahzad, W Ahmad2023
4-) Impact of Servant Leadership on Psychological Well-being and Job Engagement with Mediating Role of Psychological CapitalA Nadeem, M Nawaz, H RashidJournal of Development and Social Sciences 3 (3), 716-726, 20222022