Hana Choi

Hana Choi

University of Rochester - Rochester / United States
Business & Management / Marketing
AD Scientific Index ID: 5446349
person_outline Hana Choi's MOST POPULAR ARTICLES
1-) Online display advertising markets: A literature review and future directionsH Choi, CF Mela, S Balseiro, A LearyInformation Systems Research 31 (2), 556-575, 20202102020
2-) Monetizing online marketplacesH Choi, CF MelaMarketing Science 38 (6), 948-972, 201987*2019
3-) Optimizing reserve prices in display advertising auctionsH Choi, CF MelaAvailable at SSRN 4523022, 202312*2023
4-) Digital Platforms 2.0: Learnings, Opportunities, and ChallengesS Banerjee, I Chakraborty, H Choi, H Datta, R Daviet, C Farronato, M Kim, ...Opportunities, and Challenges (May 31, 2024), 20242024