Hanna Berg

Hanna Berg

Stockholm School of Economics - Stockholm / Sweden
Business & Management / Marketing
AD Scientific Index ID: 5271117
Handelshögskolan i Stockholm
person_outline Hanna Berg's MOST POPULAR ARTICLES
1-) Gender stereotypes in advertising have negative cross-gender effectsN Åkestam, S Rosengren, M Dahlén, KT Liljedal, H BergEuropean Journal of Marketing 55 (13), 63-93, 2021732021
2-) Spreading joy: examining the effects of smiling models on consumer joy and attitudesH Berg, M Söderlund, A LindströmJournal of Consumer Marketing 32 (6), 459-469, 2015732015
3-) Does the presence of a mannequin head change shopping behavior?A Lindström, H Berg, J Nordfält, AL Roggeveen, D GrewalJournal of Business Research 69 (2), 517-524, 2016572016
4-) Elderly consumers in marketing research: A systematic literature review and directions for future researchH Berg, KT LiljedalInternational Journal of Consumer Studies 46 (5), 1640-1664, 2022422022
5-) Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising: How Showing Women in Male-Stereotyped Job Roles Sends Positive Signals about BrandsKT Liljedal, H Berg, M DahlenJournal of Advertising Research 60 (2), 179-196, 2020352020