Hanna Komulainen

Hanna Komulainen

University of Oulu - Oulu / Finland
Business & Management / Marketing
AD Scientific Index ID: 1658988
Oulun yliopisto
person_outline Hanna Komulainen's MOST POPULAR ARTICLES
1-) Customer centricity in mobile banking: a customer experience perspectiveH Komulainen, S SaraniemiInternational Journal of Bank Marketing 37 (5), 1082-1102, 20191202019
2-) The role of learning in value co-creation in new technological B2B servicesH KomulainenJournal of Business & Industrial Marketing 29 (3), 238-252, 20141162014
3-) Social networks in the initiation of a high-tech firm\\\'s internationalisationH Komulainen, T Mainela, J TahtinenInternational journal of entrepreneurship and innovation management 6 (6 …, 20061012006
4-) Retailers\' different value perceptions of mobile advertising serviceH Komulainen, T Mainela, J Tähtinen, P UlkuniemiInternational Journal of Service Industry Management 18 (4), 368-393, 2007
5-) Customer experience in omni-channel banking servicesH Komulainen, H MakkonenJournal of Financial Services Marketing 23, 190-199, 2018942018